#SCOTLAND THE FREEBIE … Los Angeles-based social media influencers enjoy five-star freebie trips to Scotland paid for by taxpayers … But do Twitter, YouTube and Instagram posts breach ASA and FTC advertising rules?
Lindsey Hughes has 407,000 YouTube subscribers, 252,000 Twitter followers and 397,000 on Instagram.
GOVERNMENT MARKETING TEAM
“The purpose of this activity was to allow the influencers to document their personal experience of what it is like to live, work, study, visit and invest in Scotland and promote it with their followers on their social media channels. The reach achieve through this activity was over eight million people.”
A version of this report was first published in the Sunday Mail on March 18, 2018
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