Who is Hoaxtead Karen Irving Learn more about Karen Irving who is behind the Hoaxtead Operation

The Business Hired to Create Hoaxtead : Karen Irving, Mitchell Beer and Smartershift.com Online Marketing Firm

The Hoaxtead Blog is a defamation campaign that has been trolling over 100 targets for the last 4 years. The blog puts out daily posts every day and maintains a constant stream of comments, tweets and also has hundreds of sock puppet accounts and YouTube channels that pump out multiple videos per day. Hoaxtead is nothing more than an operation that is run by a small team of people that have internet marketing skills. What I am presenting here is a theory that I think you’ll find makes a lot of sense. This is how the Hoaxtead trolling operation was set up.

This video below is full presentation that covers this more in depth. If for some reason you cannot view it, the video can also be accessed at this google drive link here:
https://drive.google.com/file/d/1yMDxSr78cpglBBympek-7lfu-RO8ctxl/view?usp=sharing

Ricky Dearman, the father of the two children in Hampstead that was accused of running a Satanic cult, had to create a massive online cover-up campaign to combat the exposure that was coming out of Hampstead.   To do this, online marketing skills would be needed to create the illusion and confusion that we now see as “Hoaxtead” today. Multiple sock accounts, multiple tweets, multiple commentators, daily blog posts, multiple Youtube channels, all using keywords to manipulate the search engine results. Ricky Dearman himself is an Online Marketing Expert with his own company. As illustrated in the screen shots below.

To avoid to much attention to himself, Ricky Dearman hired Karen Irvings Marketing company to create the monster defamation operation that is Hoaxtead. Karen Irving and her husband Mitchell Beer run an online marketing company called www.smartershift.com

Lets take a look first at an article written by Karens husband Mitchell Beer titled “That’s why you need a social media manager” http://smartershift.com/2014/01/thats-why-you-have-a-social-media-manager/

In this article, written before Hoaxtead existed Mitchell talks openly about how he and his wife Karen run a business as “outsourced social media managers”.

A deeper look into their business website www.smartershift.com outlines every one of their online marketing strategies. The things is, they are presenting their company as one that is there to help professionals with their social media needs. In reality they have been using their skills in marketing to operate a Four year defamation and harassment campaign to cover up horrendous child abuse.  Smartershift.com is what runs Hoaxtead.

Highlights of Smartershift.com strategies that they use to run Hoaxtead.

From “Content and Communication” http://smartershift.com/content-marketing/

Count on Smarter Shift to help you develop a calendar and plan that adhere to the goals and priorities in your content marketing strategy, including:

  • The sequence of stories you need to tell
  • The short- and long-form content—from blogs, infographics, and curated content, to white papers, case studies, and video summaries—that will give your key targets the level of information they need, in the formats they’re looking for
  • The credible messengers who will grab and hold your audience’s attention
  • The online platforms, communities, and opinion leaders that can reinforce and redistribute your message
  • The external blogs, newsletters, and other online platforms where you can make an appearance as a guest author

From “Social Media Strategy” http://smartershift.com/social-media-strategy/

Social media and content development work best when they work together.

An old-style, “push” marketing campaign stresses quantity over quality. The techniques assume that if we deluge you with enough hard-sell messages in a wide enough range of formats—some day, eventually, you’ll pay attention.

We all know how much we hate being on the receiving end of those campaigns. So how should we expect our members, clients, prospects, or contacts to respond when we’re the sender (or maybe the perpetrator)?

From “Reusing and Curating Content” http://smartershift.com/reusing-and-curating-content/

If we hear one more pundit insist that content is king…

They’re right, of course. But if smart, relevant content is the key to attracting and keeping an online audience, why is so much of the material on social media so bland, generic, shallow, tawdry, or poorly formatted for online and mobile users?

And how can anyone expect to keep up when everyone is in a never-ending arms race to produce more, faster, more widely distributed original material?

It doesn’t have to be that way. You’ve probably already generated your own hidden gems—the useful information that is filed away in archives, aggregated in white papers or conference reports, or buried in hour-long video segments that no one has time to view.

And if you’re already part of an online community, you likely know several or dozens of other people who’ve done the same.

If you have the in-house resources to convert that material into a useful format, you can and should. If not, call on Smarter Shift to:

  • Assess your content archive as source material for your editorial plan
  • Recommend the formats and levels of detail that will be most useful for each of your online communities
  • Develop a content curation strategy to help you position yourself as a knowledge leader in your field, while acknowledging and amplifying the great material your members, partners, clients, and stakeholders have already produced
  • Gather testimonials, stakeholder interviews, or other on-the-ground content to bring new voices to your community
  • Develop surveys, polls, and online focus groups to get your audience more actively engaged with your most important content
  • Introduce games and contests to drive new and repeat traffic to your site.

 

From “Content and Communication” http://smartershift.com/content-marketing/

Count on Smarter Shift to help you develop a calendar and plan that adhere to the goals and priorities in your content marketing strategy, including:

  • The sequence of stories you need to tell
  • The short- and long-form content—from blogs, infographics, and curated content, to white papers, case studies, and video summaries—that will give your key targets the level of information they need, in the formats they’re looking for
  • The credible messengers who will grab and hold your audience’s attention
  • The online platforms, communities, and opinion leaders that can reinforce and redistribute your message
  • The external blogs, newsletters, and other online platforms where you can make an appearance as a guest author

From “Social Media Strategy” http://smartershift.com/social-media-strategy/

Social media and content development work best when they work together.

An old-style, “push” marketing campaign stresses quantity over quality. The techniques assume that if we deluge you with enough hard-sell messages in a wide enough range of formats—some day, eventually, you’ll pay attention.

We all know how much we hate being on the receiving end of those campaigns. So how should we expect our members, clients, prospects, or contacts to respond when we’re the sender (or maybe the perpetrator)?

From “Reusing and Curating Content” http://smartershift.com/reusing-and-curating-content/

If we hear one more pundit insist that content is king…

They’re right, of course. But if smart, relevant content is the key to attracting and keeping an online audience, why is so much of the material on social media so bland, generic, shallow, tawdry, or poorly formatted for online and mobile users?

And how can anyone expect to keep up when everyone is in a never-ending arms race to produce more, faster, more widely distributed original material?

It doesn’t have to be that way. You’ve probably already generated your own hidden gems—the useful information that is filed away in archives, aggregated in white papers or conference reports, or buried in hour-long video segments that no one has time to view.

And if you’re already part of an online community, you likely know several or dozens of other people who’ve done the same.

If you have the in-house resources to convert that material into a useful format, you can and should. If not, call on Smarter Shift to:

  • Assess your content archive as source material for your editorial plan
  • Recommend the formats and levels of detail that will be most useful for each of your online communities
  • Develop a content curation strategy to help you position yourself as a knowledge leader in your field, while acknowledging and amplifying the great material your members, partners, clients, and stakeholders have already produced
  • Gather testimonials, stakeholder interviews, or other on-the-ground content to bring new voices to your community
  • Develop surveys, polls, and online focus groups to get your audience more actively engaged with your most important content
  • Introduce games and contests to drive new and repeat traffic to your site.

 

Hoaxtead Content Creation Numbers

The blog has been running for 4 years or 50 months
Total posts written: 2,673  (and counting)
Estimated comment generation @ 30 per day

 

Please be sure to watch the explanatory video that is embedded into this post as it goes into a lot more detail. https://drive.google.com/file/d/1yMDxSr78cpglBBympek-7lfu-RO8ctxl/view?usp=sharing 

One thought on “Who is Hoaxtead Karen Irving Learn more about Karen Irving who is behind the Hoaxtead Operation

  1. Pingback: Who is behind the Hoaxtead operation? – Exposing the Hoaxtead Trolls

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